# Visual brand guidelines

## General vibe in all visuals

We wish to convey a feeling of edgy but professional business with the "cool kids in town" look. Vibrant fresh and young individual coming together to solve the global challenges of our time.&#x20;

Ex.&#x20;

![](https://232460116-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LFql4M3grt5ikJjRs6e%2F-LGXIlVmO0BMwRPKCwQc%2F-LGXKdwdO62w_M9HV1Vs%2FScreen%20Shot%202018-06-30%20at%2012.50.59.png?alt=media\&token=8ee41d41-efae-4344-a0d3-a86f449eb195)

## Colours&#x20;

### D**ominant colors;**

* Blue = 282685
* Orange = f99300
* White&#x20;

The latter hasn’t been used frequently since the launch of our new profile in august. We would like to switch more between these two.&#x20;

**Other colours** we use for marketing materials are  black and grey.

## **Fonts**&#x20;

* **Raleway Heavy**
* **Raleway**
* **Oswald**
* **Montserrat**

## **Logo**

## &#x20;  
