Future Leaders
  • Initial page
  • How to prepp a Future Leaders program
    • The basics in order
      • Future Leaders 2018/19 key info
    • Build your team
    • How to market your program
      • Strategy marketing campaign 2018/19
        • Template email - contribute to campaing
    • How to run the application process 101
      • Templates for all mail responses
    • Admin preparations
      • preparing venues
      • Academic preperations
        • Pioner development
        • Speakers
          • Templates contact with speakers
    • How to get strategic partners
      • Team development
    • Economy and budgeting
      • How to set up a budget and economy
    • How to get started with sales
  • Team recruitment
    • Recruitment process
      • Interview guide - team
      • Team enrolment
  • Brand and marketing
    • Text brand guidelines
    • Visual brand guidelines
    • Website
    • Social media
  • Application process
    • Selection process
    • Questions and tasks for application process 2017/18
    • Vuca games
  • How to host a gathering
    • Event venue
  • Pioner handbook
  • Sales
  • Academic insight
    • Program description 2018/2019
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On this page
  • General vibe in all visuals
  • Colours
  • Dominant colors;
  • Fonts
  • Logo
  1. Brand and marketing

Visual brand guidelines

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Last updated 6 years ago

General vibe in all visuals

We wish to convey a feeling of edgy but professional business with the "cool kids in town" look. Vibrant fresh and young individual coming together to solve the global challenges of our time.

Ex.

Colours

Dominant colors;

  • Blue = 282685

  • Orange = f99300

  • White

The latter hasn’t been used frequently since the launch of our new profile in august. We would like to switch more between these two.

Other colours we use for marketing materials are black and grey.

Fonts

  • Raleway Heavy

  • Raleway

  • Oswald

  • Montserrat

Logo