Text brand guidelines
Vision
Creating a better tomorrow
Tagline
You can't change today's challenges with the same mindset that created them.
Guidelines
Take responsibility. Always.
It’s healthy to fail. When you do - Remember to get back up again.
Ask for forgiveness not permission
Nothing works unless you do!
You are never wrong to do the right thing
Never stop learning
Everyone is invited
Be humble
Do good!
Our Story
The world today; it is hard not to be struck by the daily flood of headlines, problems that can’t be solved, politicians and leaders supposedly driven only by ego, ambition and greed.
It is hardly original to say that the trust towards major institutions has fallen all around the world. With a polarized media, leaders lying and unstable global relations becoming daily news rather than the exception it is easy to lose hope.
Conflicts, war, human tragedy and epidemics, there is a lot of bad out there - Still; the truth of the matter is that we never have lived in a better world than today. A world with less poverty, fewer nations at war, and more kids attending school, than ever before.
This facts are not a happy accidents or strokes of luck. It's the result of brave men and women working hard every day - to push the world in the right direction.
Things are getting better but we are facing some challenges that might seem unbearable, - unfixable. It might seem tempting to ignore it - to continue with business and life as usual. But just like the men and women before us - we can find a solution, if we act together.
Today's systems and laws, corporate structures and politics are based on old needs, and we can’t solve today's challenges with the same mindset that created them.
The future is about collaboration, about agility, about realizing that one can do work that is both good business and good for the world.
We have the potential to create this future together.
It is not about the newest software or the newest social media. It’s about people, building a new culture, a new reality.
The history has always been written by leaders; those leading millions and the ones leading a sister or brother, or plainly leading themselves into the unknown.
With a new set of leaders who thrive in changing times. Leaders who inspire, motivate, understands the future and how to get there, we are able to push forward. Together - step by step we will create a new and better tomorrow.
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