# How to market your program ## Welcome Before each program start we have a extra push, fronting a marketing campaign for the program. This is a team effort where both local teams and international teams are key players. ### Responsibilities #### International team * Creating the strategy for the campaign * Creating content for the campaign * Running social media #### Local team * Giving the international team insight on how to target relevant candidates on social media. * Publishing FL material on relevant groups ++ on social media * Getting participants and pioners to recommend on social media * Physical events and talks about the program ### Important dates 2018/2019 program Launch New website: July 3rd Start marketing campaign: July 13th Marketing kit for cities launched: July 15th Application process opens: July 25th Intense marketing periode: August 14th - August 30th ## Strategy for program 2018/19 {% content-ref url="how-to-market-your-program/strategy-marketing-campaign-2018-19" %} [strategy-marketing-campaign-2018-19](https://futureleaders.gitbook.io/futureleaders/untitled/how-to-market-your-program/strategy-marketing-campaign-2018-19) {% endcontent-ref %} ## Text brand guidelines [Read more about it here ](https://futureleaders.gitbook.io/futureleaders/~/edit/drafts/-LGWg6S3cN899A-ymX0G/untitled/how-to-market-your-program/marketing-of-program/marketing-kit) ## Visual brand guidelines [Read more about it here ](https://futureleaders.gitbook.io/futureleaders/~/edit/drafts/-LGWg6S3cN899A-ymX0G/untitled/how-to-market-your-program/marketing-of-program/marketing-kit) ## Website [Read more about it here ](https://futureleaders.gitbook.io/futureleaders/~/edit/drafts/-LGWg6S3cN899A-ymX0G/untitled/how-to-market-your-program/marketing-of-program/marketing-kit) ## Social media [Read more about it here ](https://futureleaders.gitbook.io/futureleaders/~/edit/drafts/-LGWg6S3cN899A-ymX0G/untitled/how-to-market-your-program/marketing-of-program/marketing-kit)\