How to market your program

To get cool applicants - people must know about Future Leaders. On this site, you'll find everything you need to know about marketing of the application process.

Welcome

Before each program start we have a extra push, fronting a marketing campaign for the program. This is a team effort where both local teams and international teams are key players.

Responsibilities

International team

• Creating the strategy for the campaign

• Creating content for the campaign

• Running social media

Local team

• Giving the international team insight on how to target relevant candidates on social media.

• Publishing FL material on relevant groups ++ on social media

• Getting participants and pioners to recommend on social media

• Physical events and talks about the program

Important dates 2018/2019 program

Launch New website: July 3rd

Start marketing campaign: July 13th

Marketing kit for cities launched: July 15th

Application process opens: July 25th

Intense marketing periode: August 14th - August 30th

Strategy for program 2018/19

Strategy marketing campaign 2018/19

Text brand guidelines

Read more about it here

Visual brand guidelines

Read more about it here

Website

Read more about it here

Social media

Read more about it here