> For the complete documentation index, see [llms.txt](https://futureleaders.gitbook.io/futureleaders/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://futureleaders.gitbook.io/futureleaders/untitled/how-to-market-your-program.md). # How to market your program To get cool applicants - people must know about Future Leaders. On this site, you'll find everything you need to know about marketing of the application process. ## Welcome Before each program start we have a extra push, fronting a marketing campaign for the program. This is a team effort where both local teams and international teams are key players. ### Responsibilities #### International team * Creating the strategy for the campaign * Creating content for the campaign * Running social media #### Local team * Giving the international team insight on how to target relevant candidates on social media. * Publishing FL material on relevant groups ++ on social media * Getting participants and pioners to recommend on social media * Physical events and talks about the program ### Important dates 2018/2019 program Launch New website: July 3rd Start marketing campaign: July 13th Marketing kit for cities launched: July 15th Application process opens: July 25th Intense marketing periode: August 14th - August 30th ## Strategy for program 2018/19 {% content-ref url="/pages/-LG\_EJ49hisFRFziuTVH" %} [Strategy marketing campaign 2018/19](/futureleaders/untitled/how-to-market-your-program/strategy-marketing-campaign-2018-19.md) {% endcontent-ref %} ## Text brand guidelines [Read more about it here ](https://futureleaders.gitbook.io/futureleaders/~/edit/drafts/-LGWg6S3cN899A-ymX0G/untitled/how-to-market-your-program/marketing-of-program/marketing-kit) ## Visual brand guidelines [Read more about it here ](https://futureleaders.gitbook.io/futureleaders/~/edit/drafts/-LGWg6S3cN899A-ymX0G/untitled/how-to-market-your-program/marketing-of-program/marketing-kit) ## Website [Read more about it here ](https://futureleaders.gitbook.io/futureleaders/~/edit/drafts/-LGWg6S3cN899A-ymX0G/untitled/how-to-market-your-program/marketing-of-program/marketing-kit) ## Social media [Read more about it here ](https://futureleaders.gitbook.io/futureleaders/~/edit/drafts/-LGWg6S3cN899A-ymX0G/untitled/how-to-market-your-program/marketing-of-program/marketing-kit)\