Future Leaders
  • Initial page
  • How to prepp a Future Leaders program
    • The basics in order
      • Future Leaders 2018/19 key info
    • Build your team
    • How to market your program
      • Strategy marketing campaign 2018/19
        • Template email - contribute to campaing
    • How to run the application process 101
      • Templates for all mail responses
    • Admin preparations
      • preparing venues
      • Academic preperations
        • Pioner development
        • Speakers
          • Templates contact with speakers
    • How to get strategic partners
      • Team development
    • Economy and budgeting
      • How to set up a budget and economy
    • How to get started with sales
  • Team recruitment
    • Recruitment process
      • Interview guide - team
      • Team enrolment
  • Brand and marketing
    • Text brand guidelines
    • Visual brand guidelines
    • Website
    • Social media
  • Application process
    • Selection process
    • Questions and tasks for application process 2017/18
    • Vuca games
  • How to host a gathering
    • Event venue
  • Pioner handbook
  • Sales
  • Academic insight
    • Program description 2018/2019
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On this page
  • Welcome
  • Responsibilities
  • Important dates 2018/2019 program
  • Strategy for program 2018/19
  • Text brand guidelines
  • Visual brand guidelines
  • Website
  • Social media
  1. How to prepp a Future Leaders program

How to market your program

To get cool applicants - people must know about Future Leaders. On this site, you'll find everything you need to know about marketing of the application process.

Welcome

Before each program start we have a extra push, fronting a marketing campaign for the program. This is a team effort where both local teams and international teams are key players.

Responsibilities

International team

  • Creating the strategy for the campaign

  • Creating content for the campaign

  • Running social media

Local team

  • Giving the international team insight on how to target relevant candidates on social media.

  • Publishing FL material on relevant groups ++ on social media

  • Getting participants and pioners to recommend on social media

  • Physical events and talks about the program

Important dates 2018/2019 program

Launch New website: July 3rd

Start marketing campaign: July 13th

Marketing kit for cities launched: July 15th

Application process opens: July 25th

Intense marketing periode: August 14th - August 30th

Strategy for program 2018/19

Text brand guidelines

Read more about it here

Visual brand guidelines

Read more about it here

Website

Read more about it here

Social media

Read more about it here

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Last updated 6 years ago

Strategy marketing campaign 2018/19