> For the complete documentation index, see [llms.txt](https://futureleaders.gitbook.io/futureleaders/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://futureleaders.gitbook.io/futureleaders/untitled/how-to-market-your-program/strategy-marketing-campaign-2018-19.md).

# Strategy marketing campaign 2018/19

## Welcome 

On this page you'll find the insight in this years marketing campaign. 

## Campaign concept 

This years program is centred around these three sayings

* You can't solve todays challenges with the same mindset that created them 
* You are never wrong to do the right thing 
* We're the kids your boss warned you about 

## Campaigns on social media 

This year we'll focus on highlighting the previous Future Leaders; their achievements, tips, etc. 

We have definde a set of campaings that will run the entire phase 

* Meet the team 
* I'm a Future Leader 
* I stand with the Future Leaders
* Academic Vibes 
* Docu summer 
* Explore the city with X 
* Old footage and material 
* Program insight 
* Success stories Future Leaders 

#### If you wan't further insight; check it out here 

{% content-ref url="/pages/-LG\_HihwYGyX\_RKhw56c" %}
[Template email - contribute to campaing](/futureleaders/untitled/how-to-market-your-program/strategy-marketing-campaign-2018-19/template-email-contribute-to-campaing.md)
{% endcontent-ref %}